Sometimes things just happen faster than you think. Our project History's Bricks is actually still in its infancy but large media outlets have already taken notice of our topic. So I am proud to present you this SPIEGEL ONLINE Interview with me about History's Bricks.
The first article in a short blog series. Here I show how LEGO is more than just a toy. It lays the foundation for the #legostudies. In this one I take care of the media. I look at how the media talks about TLG and its products.